Use your account credits to generate richly-nuanced personas with back-stories, personalities, and even a photo based on the characteristics you define in your profiles.

Define the location of your personas by country, state, city, or right down to their postal code for extreme local knowledge.

Define the location of your personas by geography for cultural and regional impact like earthquake zones, red and blue states, or Great Lakes region.

Use your account credits to conduct conversational real-time text chat interviews with your personas, as though you were engaging with a real human being.

Use your account credits to instantly generate a printable summary of your interview, including challenges, goals, and perspectives of the persona you engaged and extensive additional insights and proposed next steps.

Credits are included in every subscription, and granted on your renewal date each month.

Delete a profile or any persona, any time. Maintain the ability to experiment with different combinations and remove whatever you don't want to keep around.