Features & Benefits
Rich, Deep Simulated Customer Interviews
Have authentic and distinctive conversations with uniquely detailed customer personas powered by ChatGPT. Explore your customers' perspectives and understand them in ways that have never been possible before. Persimi personas are richly detailed, driven by in-depth profiles, and go far beyond the role play prompts you might give to a chat bot directly. Have a conversation any time, day or night, from any where, as long as you want, on any subject you might want to explore.
Detailed Profiles and Persona Characteristics
Define profiles in an endless combination of detailed characteristics including age, ethnicity, education, occupation, gender, location, hobbies, substance use, beliefs, marital status, family members, and more. New characteristics (and ways to apply them) are being added all the time.
Location Tools from Zip Code Specificity to Global Geographical Context
Specify the location in your profiles down to a specific zip code, major city, state/province, country, or continent. Or select location by contextual geographic areas like the Great Lakes Region, Areas impacted by Climate Change, U.S. Swing States, and more. You can engage with personas who know a specific neighborhood or who feel the impact of a specific issue. Target personas who live in congested cities, rural openness, seaside sunshine, or on a frozen tundra. Explore anywhere you want to explore through the eyes of a potential customer whose unique perspective is impacted by the place they live.
Generate Insight Summaries at the Click of a Button
Generate a complete, sharable summary of your conversation with a persona–and the insights it provided–with a single click. As you explore wide-ranging topics with wide-ranging personas, Persimi helps keep track of what you learned and what you might need to explore further.
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