Learn From Your Customers

Augment your customer conversations and fill in the gaps from conversations you're not having (but should be).

No matter how hard you work at it, it's tough to spend the time it takes to get a full understanding of your customers. Persimi can help fill the gaps, giving you access to uniquely hard-to-talk-to customers, giving you more time with them, or (though hopefully not) even substituting for day-to-day conversations with your core customers.

Practice and Prepare

Practice your real customer interviews by exploring topics and interview strategies with Persimi first.

The time you spend with your customers is precious. Persimi can help you identify the topics that need exploration with your customers, which subset of customers to explore those topics with, and help you fine-tune the right questions for the time you have available.

For small teams without dedicated customer research, or those without a research background, this prep and practice can be especially priceless.

Extended Team Engagement

Allow your extended team to gain empathy and insights from direct interaction with customer personas.

The space for interviews is too small to allow everyone on your team a chance to engage. With Persimi, anyone and everyone can spend as much time as they want digging into your unique customers, gaining insights and empathy from first-hand interactions, and more effectively lending their specialized perspectives to your customer engagement.

Even those with no interviewing skill (or those without refined social skills) can fully engage with no risk at all.

Infinite Patience

Spend as much time as it takes to chase a complex topic all the way down the rabbit hole.

There's never enough time to explore customer-facing topics at the depth they deserve, and that means there's really never enough time to explore the side topics or isolated rabbit holes that aren't prioritized. Persimi gives you an opportunity to engage a persona with infinite patience, with whom you can spend as much time as you like on as many subjects as you like, as broad or as deep as they might go. And you can do it in one session or multiple sessions, with one persona, or an infinite combination.

Anytime, Anywhere, Right Now.

Deeply engage specific personas right away, at any time, from anywhere.

Sometimes the need for insight doesn't care about what time it is, and sometimes it comes with absolutely no time to obtain. Persimi can help with both. While recruiting a customer for an interview can take time, your detailed Persimi personas are ready to go any time you have a question, day or night, wherever you may be.

Persimi can't promise what your real customers will say, but simulated feedback can give you preliminary insights that a quick decision safer than one made with no feedback at all.

Privacy to Explore

Explore ideas that aren't ready (or aren't suitable) for the spotlight.

Whether it's too early to socialize, a sensitive topic, a personal opinion, or something better kept below the radar, Persimi provides an avenue for discreet investigation. Persimi personas can be be generated at the click of a button, engaged alone, and deleted at will. Avoid the worries of raising a tricky conversation topic with your real customers, in view of certain stakeholders, or where the peanut gallery won't quite understand.